The role of motivation.Motivation is a very important factor in today's world of competition. Highly motivated work force can dramatically change the fortune of a company. Excellence in academics alone will not help a person, in the present scenario, to achieve what he wants. He should learn that it is the result he creates that matters. And for this, one needs to be motivated. It is something like calculating your capabilities and telling you that you can do it. Whatever be the cause for motivation, may it be success, monetary benefits, promotions or good will, results will naturally come out of a motivated person. May I have your opinions?